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Beaulieu Rugs |
The history of Beaulieu rugs starts with the production of cheap rugs made of polypropylene. Affordable to broad masses, they soon became very popular and allowed Beaulieu to take over a big piece of the USA and Canada rug market. About 50 per cent households in both countries had at least one or two Beaulieu rugs.
The next step taken by the company was introducing to the world their own invented material that quickly threw polypropylene out of the process of producing the Beaulieu rugs. This allowed Beaulieu to acquire several companies that were also working in the rug producing industry thus increasing their assortment of products.
In mid 90's Beaulieu rugs meant not only bathroom or entrance rugs, but also area rugs, carpet floors and a vast variety of products connected with rugs.
Nowadays Beaulieu rugs are produced not only by Beaulieu themselves, but also by different companies that managed to buy their license which started selling in 2000.
New collections of Beaulieu rugs include hand-made rugs, fiber rugs, hand-tufted rugs etc. Beaulieu is the third biggest rug producer in the USA and Canada which means Beaulieu rugs are comparably cheap and, at the same time, comfortable and have a high quality. 'Beaulieu rugs' stands for 'quality and reliability combined with comfort'.
Companies that work in the constructing field are considering Beaulieu rugs as the default carpeting for newly built apartments and houses. This allows them to sell apartments more rapidly due to the popularity of Beaulieu rugs among potential customers. | currency
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